FC Barcelona Youth Academies
As the marketing manager for the regional partner of the Barça Academies in Canada, I was responsible for designing all the marketing assets used across all social media platforms, website, pitch branding, merchandise, and digital campaigns as well as t-shirts, stickers, flyers, manuals, print and video ads, product pictures, photography, and all creative requirements. Additionally I was in charge of overseeing all digital marketing campaigns for the Barça Academies and football camps in Canada, China, Australia and New Zealand.
Client
Barça Academy
Service
Event Branding, Brand Marketing, Digital Marketing, Digital Activations, Marketing Strategy
Date
2014 - 2018
Academy Expansion Worldwide
During my time as a marketing manager for the Barça Academies in Canada we were able to grow the operation exponentially. We started in 2014 with one football camp in a year, and by 2018 we grew to run seven permanent academies in Canada, two academies in Australia, one academy in New Zealand, and one academy in China.
QUEBEC CITY
MONTREAL
OTTAWA
OTTAWA
TORONTO
EDMONTON
CALGARY
VANCOUVER
VANCOUVER
CALGARY
EDMONTON
TORONTO
OTTAWA
MONTREAL
QUEBEC CITY
Training and Event Branding
All programs were branded in accordance to the Barça Academy brand guidelines. I was responsible with producing all the pitch and event branding for all camps, academies, clinics, and marketing activations.
DIGITAL ADS &
CAMPAIGNS
As the marketing manager I was responsible for overseeing all digital marketing efforts, including SEO, SEM, and Facebooks ad campaigns. Additionally, I designed all the creative assets in accordance to the guidelines of the Barça Academy brand.
DIGITAL
ACTIVATIONS
We had a large digital audience and it was important to activate them as much as possible. To increase our community and engagement, I was in charge of creating activations which included giveaways, raffles, contests and various kinds of digital engagements.
PROMO VIDEOS
We organised various regional, national, and international tournaments between the academies and camps players. To build up anticipation, I created various videos to use as marketing assets in our campaigns to attract more and higher quality talent.
